Cruz Faux Fur imports and manufactures designer products using highly realistic faux fur. We wanted the identity to support the product letting it shine as the hero of the brand. In response we created a minimal boutique black and white brand — bold, iconic and subtly timeless. To communicate the tactility of the product we emphasised the two F’s as a dynamic visualisation of the phonetical pronunciation of ‘Faux Fur’.
A Project with Rachel Bailey